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HPER 350: Sport Ethics

Resources and guidance for Commercialization of Sport research assignment.

Narrowing Your Topic

Before searching the scholarly literature, be sure that your topic or research interest is focused. If you break down your research question or thesis, you should be able to come up with at least two key concepts.

For example:

  • College athletes AND economic rights
  • Public financing AND stadiums
  • Athlete endorsements AND brands AND young people

These are just rough examples, but they demonstrate a topic that is more focused and researchable than the commercialization of sport in general.

For more information about searching databases, see the Database Search Tips & Strategies and Using Advanced Search Features pages.

Recommended Resources

Once you have a better understanding of your topic in context, use this new knowledge to search for information in the scholarly literature.

Additional Resources